MKT 438 MKT438 mkt 438 Best Tutorials Guide — onlinehelp123.com

MKT 438 Wk 1 — The Role of Public Relations Paper

Select a company, business, or non-profit organization, and provide an example about how public relations (PR) principles apply.

MKT 438 Wk 2 — Internal Public Relations Paper

Read the “Sony Shoots the Messenger” Case Study on p. 242 in The Practice of Public Relations, Ch. 11.

MKT 438 Wk 3 Team — Phase 1: Public Relations Campaign for a New Product or Service Paper

Note: This Learning Team assignment has two components. You will be completing the first part in Wk 3 and the second part in Wk 4.

MKT 438 Wk 3 — How Organizations Proactively Approach and Respond to Social Responsibility/Sustainability Paper

Select an organization that has a known interest in social responsibility and/or sustainability.

MKT 438 Wk 4 Team — The Tactical Plan for the Public Relations Campaign Paper

Last week’s assignment dealt with strategic approaches in public relations. This week’s assignment deals with tactical campaign approaches. You will develop an implementation plan to execute the strategy you have developed for your campaign.

MKT 438 Wk 4 Team — The Tactical Plan for the Public Relations Campaign Presentation

Resource: The Tactical Plan for the Public Relations Campaign-Presentation Grading Guide

MKT 438 Wk 4 — Approach to Crisis Management: Defending an Organization’s Reputation Paper

Select one of the following case studies to read and do research on from The Practice of Public Relations:

MKT 438 Wk 5 — Role and Impact of Social Media in PR Paper

Review the “Don’t Mess with the Queen of Social Media” Case Study on p. 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis of your discussion.

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